Shi-xu (2005). A Cultural Approach to Discourse. Houndmills, England/New York: Palgrave Macmillan.

Drawing on wide cultural knowledge and experience, Shi-xu critiques aculturalism in discourse analysis in terms of the discipline's Western orientation, domination and whiteness. He advocates instead a culturally more pluralist approach that constructs discourse theory and methodology from the innovative position in-between the Eastern and Western cultures. He also suggests a set of practical strategies for discourse research, which he illustrates with studies of culturally wide-ranging texts, sending out a call to those who wish to look beyond their familiar traditions for a mode of research that is relevant to contemporary global realities.
Shi-xu, M. Kienpointner & J. Servaes (eds) (2005). Read the Cultural Other: Forms of otherness in the discourses of Hong Kong's decolonisation. Berlin/New York: Mouton de Gruyter.

"This is an inspiriting and inspirited collection of papers...This is a timely and truly pragmatic study...It moves purposefully beyond mere description of the problem to promote a hands-on approach for fighting against the ravages of Western hegemony and universalism...Bravo!" Leo Francis Hoye, Intercultural Pragmatics (2006), 3(3): 365-70
Shi-xu (1997). Cultural Representations: Analyzing the discourse about the Other. New York/Frankfurt: Peter Lang.

This book straddles the fields of discourse analysis, discursive psychology and cultural studies. It offers fresh concepts and methods of studying cultural representations. Through textual and ethnographic analyses of interviews with Chinese expatriate academics in the Netherlands on the one hand and Dutch travel accounts of China on the other, it reveals significant differences in the discursive strategies and cultural-political functions in their representations of cultural 'others'.
Shi-xu (ed) (2007). Discourse as Cultural Struggle. Hong Kong: Hong Kong University Press. Cloth ISBN 978-962-209-811-4 Paper ISBN 978-962-209-812-1

''This volume opens up new and innovative perspectives for all interested in discourse analysis, cross-cultural communication and social change. It links and relates approaches which originate more in the 'West' with those stemming from the 'East'. Thus, a challenging debate is finally made possible which ultimately could and should lead to more collaborative research and, even more importantly, to better and mutual understandign.'' Ruth Wodak, Lancaster University